FotoAteliér Proměn ing. Jana Berková

As a specialist in portrait photography in Olomouc, I understand my work as a practice of transformation — both outer and inner. FotoAteliér Proměn is led by Ing. Jana Berková, who combines experience in makeup, modeling and photography to bring out the best in every portrait. My work is not just about technique; it’s about connecting, building trust and ensuring each client leaves feeling they look great. Why choose me? Because I focus exclusively on portraiture: from personal headshots for CVs, websites and dating profiles, to professional business portraits suitable for LinkedIn, and portrait transformations with on-set makeup. With my background in makeup, I can recommend adjustments that read well on camera — I don’t overpowder skin, but I prepare it so the image stays natural and representative. I add sensitive retouching to remove imperfections without producing an over-processed look. How I work: each session begins with a conversation about expectations and the intended use of the photographs. For portrait transformations I offer professional makeup for the shoot; for those who want to learn more, I also run short makeup workshops where I explain how to apply makeup for photos and how to choose flattering shades. Sessions take place in the calm atmosphere of my studio or at an agreed outdoor location — I can also come to you when needed. I work until we achieve the most beautiful images that satisfy both of us. Values I bring to every portrait: a personal approach, patience, gentle guidance in front of the camera and a focus on naturalness. I believe that a good feeling is key — when a client feels comfortable, it shows in the photograph. My studio is based in Olomouc (Heyrovského) and I welcome individuals and professionals looking for a high-quality, human and professional portrait. If you want a portrait that reflects your personality while serving a professional purpose, I’d be happy to show you what I can do.